Cookies Policy

Publication date: August 1, 2023

This Cookies Policy outlines the manner and timing of cookie usage by Layer Cafe (“Layer” or “we”) on our official website at https://layer.cafe, which includes its sub-domains and mobile-optimized version, collectively referred to as the “Site.” Additionally, this policy encompasses other features, content, products, services, mobile properties, and mobile applications owned or operated by Layer, collectively known as the “Services.”

Rest assured, any data we gather through cookies shall be handled in compliance with the Layer Privacy Policy. Should you choose not to consent to the use of cookies, you have the option to disable them by adhering to the steps provided below.

What is “Cookies”?

A “cookie” refers to a tiny text file transmitted to your computer or mobile device, utilized to gather information about your interactions with the Site and Services. These cookies serve various purposes, enabling specific Layer features and functionalities to function correctly. Within the scope of this Cookie Policy, the term “cookie” encompasses a broader range, including web beacons, pixels, tags, and similar technologies. Cookies are distinct to your account or browser, and they come in different types, such as first-party cookies (directly served by us to your device) and third-party cookies (served on our behalf by third parties). The latter empowers third-party features or functionalities, such as interactive content and analytics, to be offered on the website. The parties responsible for these third-party cookies can recognize your computer when it visits the Site and certain other websites. Session-based cookies remain active only while your browser is open and get automatically deleted upon its closure, whereas persistent cookies persist until you or your browser manually deletes them or until their expiration date.

What is a web beacon?

In addition to cookies, another method employed to track users on the website is the utilization of “web beacons,” also known as tracking pixels or gifs, by Layer. These web beacons serve the purpose of collecting data pertaining to your Site usage and enabling specific functionalities within the Services. Essentially, a web beacon is a small graphic file, sometimes as tiny as a single pixel, discreetly embedded on one of our Site’s pages. These beacons act as markers, enabling our system tools to identify and analyze each page. Through web beacons, we can monitor traffic patterns of users moving from one page to another, facilitate the delivery or communication of cookies, assess whether you accessed our Services through an online advertisement displayed on a third-party site, and enhance overall site performance. However, it is important to note that these technologies often rely on cookies to function optimally. Hence, if you decline cookies, the proper functioning of web beacons may be impaired. For further insights into cookies and web beacons, you can explore this informative website.

Is Layer Cafe utilizing cookies?

Layer Cafe utilizes Cookies, web beacons, and other similar technologies. These technologies encompass both session-based and persistent cookies, which are employed on their Sites and Services. Furthermore, Layer also utilizes third-party cookies, such as Google Tag Manager & Google Analytics, to enhance their website’s features and obtain valuable insights into user behavior.

How does Layer Cafe employ cookies?

Layer employs various types of cookies to enhance your user experience and ensure the smooth functioning of their Services. Some cookies are linked to your account and personal information, allowing for easy recognition of your logins and the workspaces you are logged into. On the other hand, certain cookies are not directly tied to your account but are unique identifiers used for analytics, customization, and similar tasks. These cookies serve multiple purposes, such as recognizing you when you visit the Site or use the Services, retaining your preferences, and delivering a personalized experience consistent with your settings. Additionally, cookies contribute to faster and more secure interactions with the Site, enhancing overall user convenience.

Categories of Cookie Usage.

Description:

Essential Cookies: These cookies are crucial for providing you with access to the Site and Services, ensuring that you can use essential features and access secure areas. They include authentication cookies, which personalize your experience and display relevant information when you are signed in, and security cookies that support and enable our security measures, aiding in the detection of malicious activities.
Performance Cookies: Within this category, cookies can identify your language and communication preferences. They facilitate easier form completion on our Sites and offer features, insights, and tailored content to enhance your browsing experience.
Targeting Cookies: Cookies in this category assist in delivering marketing campaigns and tracking their effectiveness. For instance, if a user visits our Help Center and subsequently makes a purchase, these cookies help us monitor and evaluate the impact of our marketing efforts. Additionally, our partners may use cookies to furnish us with information about your interactions with their services.
Analytics and Research: Cookies play a key role in gauging the performance of our Sites and Services. They enable us to assess, improve, and conduct research on our products, features, and services. These cookies record access to our Sites and Services from different devices, such as work computers or mobile devices, aiding in the creation of comprehensive logs.

Is Layer Cafe employing cookies for marketing and/or advertising objectives?

Cookies play a significant role in assisting Layer Cafe with more effective marketing strategies targeted at users who may have an interest in our products and services. Collaborating with third parties, we utilize cookies to gain insights into your visits to this and other websites, allowing us to deliver relevant advertisements about goods and services that align with your interests. Furthermore, cookies also provide valuable assistance to Layer Cafe by offering aggregated auditing, research, and reporting capabilities. They aid in tracking when specific content has been presented to you, enabling us to refine our content delivery and overall user experience.

How can you prevent Layer from using cookies if you choose not to?

While certain cookies are necessary for providing you with access to the Site and Services, there are others that can be disabled. However, it’s essential to be aware that limiting the ability of our Site and Services to set cookies may negatively impact your overall user experience. You might lose access to certain services or the ability to save customized settings, such as login information. It’s crucial to weigh the potential trade-offs before deciding to disable cookies.

Browser settings

If your browser is different from the ones listed above, you can refer to the documentation provided by your browser manufacturer for guidance on managing cookies. If you wish to modify your settings in the future (e.g., accepting all cookies but later deciding to exclude a specific type of cookie), you will need to access your browser settings to delete any third-party cookies that were stored during your previous visit.

Targeting Cookies:

If you prefer not to receive interest-based targeting from participating ad servers, you have the option to opt out through the Digital Advertising Alliance (http://youradchoices.com). Additionally, on your mobile devices, such as iPhone, iPad, or Android, you can control your preferences for interest-based ads by adjusting the device settings accordingly.

Other third party cookies

Other Third-Party Cookies: Beyond managing cookies in your browser settings, you also have the opportunity to opt out of specific third-party cookies. For instance, we utilize Google Analytics to gain insights into user engagement, generate reports, and enhance our Services. The data collected is aggregated and does not identify individual users. To opt out of these cookies without affecting your use of our Services, you can refer to the link provided for Google Analytics. By visiting the Google Ads Settings page and installing the Google Analytics Opt-out Browser Add-on on each of your devices and browsers, you can customize your Google Display Network ad experience.

Cookie Preferences:

If you wish to modify your cookie preferences on Layer, navigate to the “Support” section of the Layer website footer navigation panel and click on “Manage Cookies.” This way, you can tailor your cookie settings according to your preferences.

Modifications to this Policy:

In order to align with current practices and adhere to relevant laws, we reserve the right to update this Cookie Policy periodically. As and when we make revisions to this policy, the “Last Updated” date at the top of the page will be adjusted accordingly. If there are any significant changes to the way we utilize cookies, we will take appropriate steps to inform you. It is advisable to visit this page regularly to stay informed about any modifications that may impact your cookie experience.